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Aftermarket automotive industry still accepting nominations for Women of the Year awards

Nominations are still be accepted for the Car Care Council Women's Board's Aftermarket Woman of the Year and Female Service Shop Owner of the Year awards. 

The Car Care Council is encouraging anyone in the aftermarket automotive industry to nominate a woman who they believe deserves these awards by Oct. 4. The winners will be announced during the the WB Reception at the Automotive Aftermarket Products Expo in Las Vegas, on Nov. 5.

According to the Car Care Council, the Woman of the Year award will be issued to the most deserving candidate, based on the longevity of her career accomplishments, leadership abilities and dedication the industry. The Female Service Shop Owner of the Year will be issued to an "outstanding" owner who has a notable record of excellence. 

Tips to getting women into professional service centers
As appealing to women can pose a challenge for some automotive repair facilities, the Car Care Council awards highlight where the industry is headed. The fact of the matter is professional service centers need to be marketing to women, and tools are available to help. 

Researchers from Georgia Tech and the University of Minnesota showed how Pinterest can lend itself to businesses looking to market to women.

"We wanted to take a closer look at Pinterest because of its differences compared to other social media, including its focus on pictures and products and the large proportion of women users," said Loren Terveen from the University of Minnesota's College of Science and Engineering and co-author of the study. "These findings are an important early snapshot of Pinterest that help us begin to understand people's activity on this site."

The data indicated that female users have more re-pins, showing that this social media outlet could help professional service centers reach out to women. Experts also noted that the use of the words "use," "look," "want" and "need" were more often to be used on Pinterest than Twitter, showing that consumers use the site, rather than those looking for entertainment.

"Those four verbs uniquely describe Pinterest and are particularly interesting," said Eric Gilbert, of Georgia Tech's School of Interactive Computing. "Words encapsulate the intent of people, revealing the motivations behind their actions. You can use the word 'this' after all of these verbs, reflecting the 'things' at the core of Pinterest. Many press articles have focused on Pinterest's commercial potential, and here we see verbs illustrating that consumption truly lies at the heart of the site.