Car Care Council raises awareness for maintenance through month-long effort

Automotive service centers can use marketing materials from the Car Care Council to help educate their clients as well as drive business and increase brand recognition in their local areas in April.

National Car Care Month is one of the many efforts from the CCC to encourage basic maintenance efforts among the car-owning public as well as make those drivers more aware of maintenance and repair concerns before they become breakdown-inducing problems on the road. The month-long effort has focuses like encouraging customers to schedule appointments in advance and electronic notifications, according to industry site FenderBender.

One way service center owners can grow business through the campaign is by reminding customers visiting their businesses, as well as though marketing channels, that cars should have a check-up after an especially harsh winter to prepare for use during the summer. Auto repair and maintenance companies can also link to information provided by the CCC and distribute paper copies to help improve awareness, according to industry source Tire Business.

Some additional branding methods to increase awareness of the April event are available, including point-of-sale displays and banners. A consistent marketing effort that reinforces the message of regular maintenance may provide a benefit in terms of the number of customers and services performed.

Besides providing a unified marketing appearance, the overall message of National Care Care Month and its associated offerings will likely encourage a sense of ownership and responsibility among car owners. Service center managers can provide basic advice on at-home maintenance efforts on an individual basis, perhaps focusing on the peculiarities of a given make or model, that will help build relationships with clients and give them a reason to keep visiting your service center. With no cost of entry, the April campaign will be an easy event for service centers to participate in.