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Small problems can add up for automotive service centers

The big issues at an auto repair and maintenance business are often addressed first. Lacking enough technicians to meet volume, major pieces of equipment that suddenly break and other unforeseen problems - as well as more common, time-consuming tasks like balancing finances - can take plenty of time and resources to resolve.

Noticing small deficiencies and correcting them doesn't have the same immediate impact as correcting something that grinds your business to a halt, but the long-term effects of making such fixes is undeniable. Advice from Fox Business on smaller, common problems for businesses can help you improve your operations and your bottom line.

Keeping customers
Customer retention efforts are highly variable based on industry, location and the exact nature of each automotive service center. However, as long as your business understands the unique aspects of its situation, it can map out a strategy to attract repeat business. In general, bringing back patrons is cheaper than bringing in new ones.

Quality of service is a huge influence on customer loyalty for service centers but top-level repair and maintenance work is a common goal. What may set your business apart is the use of positive customer feedback in marketing efforts to reinforce the message that your clients are especially happy. Another retention strategy is to provide some discounts or promotions exclusively to existing patrons and emphasize that fact when the offers are presented. This helps create a sense of belonging as well as recognition, two positive factors that help keep clients.

Online marketing should stay current
Marketing ties into customer attraction and retention and targeted efforts that should appeal to one or both of those groups. Fox Business points out that search engine optimization, an especially important part of overall advertising efforts for service centers because of the increasing use of search engines to find local providers, should be a point of attention for businesses.

Business 2 Community offered some specific advice on how to use social media channels to keep clients coming in. A follow on Twitter or like on Facebook should be met with an introductory offer of some kind based on the prospective customer providing their email address, which can then be added to your mailing list. Acquiring email addresses is important as visibility on social media sites is less predictable than emails. As long as a customer doesn't have your messages sent to a spam folder, they see every email you send out.